(AFX UK Focus) 2009-11-09 10:10 Burberry taps social media with trench coat site (Interactive Investor)

LONDON, Nov 9 (Reuters) – Luxury goods group Burberry has hooked up with social networking company Facebook to launch a Web site celebrating its trench coat, becoming the latest retailer to use social media in a bid to boost its brand. The Web site, artofthetrench.com, will allow members connected via Facebook to submit images and stories about Burberry trench coats and share them with one other …